Diversifying Niagara’s population, economy and opportunities.
To support community readiness for Niagara to be a welcoming community, create a new strategic marketing plan and improve Niagara's existing marketing and migrant / immigrant focused websites and collateral, and support programs that will retain immigrants and international students.
A Global Attractiveness Strategy has been created and adopted by council that provides direction to increase Niagara's readiness for being a welcoming community. The following key outcomes have taken place as a result of the project:
Immediate recommendations include:
The Global Attractiveness report identified the requirement for a plan on how to deliver the remaining recommendation not included here.
To increase the population growth rate in Niagara by:
Many actions identified by the Real Estate Research Study are currently being implemented in partnership with Economic Development and Planning and Development including a "Why Niagara" website with a Niagara Marketing Plan including global attractiveness, immigration portal, economic development and new growth.
Population growth was the greatest it has been in over a decade as Niagaraâ€™s population increased by 4,829 people in 2017. Residential and non-residential building permit values increased 28.5 per cent to over an estimated $1.15 billion dollars in 2017 compared to 2016.
To attract at least one foreign financial institution focused on commercial banking in Niagara.
Representatives from the Bank of China and other foreign financial institutions have indicated that they would require a compelling business case, based on market size and customer attractiveness, to establish a location in Niagara.
Foreign and domestic financial investors with a global presence have been made aware of the advantages of Niagara as a location for investment.
The project will be operationalized through the Team Niagara Trade and Investment Work Plan.
To raise global and national business awareness of Niagara's ability to encourage and support export-focused business operations. It addresses an opportunity to provide a single referral point for businesses to the many federal, provincial, regional and local municipal programs and services available to exporters.
The Foreign Trade Zone places emphasis on the key advantages of:
Overseas and national inquiries have been received seeking Foreign Trade Zone incentives resulting in seeding of new ventures such as medical IV fluid facilities, food processing, logistics facilities, exporting educational services to international markets.
Foreign Trade Zone transitioned to Niagara Development Corridor Partnership Inc. for development of a brand at regional, national and international levels and to increase maturity and accountability from stakeholders.