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Pride crosswalk unveiled outside Niagara Region Headquarters

As we celebrate Pride Month in June, Niagara Region is proud to unveil a Pride crosswalk.

Located at the intersection of Sir Isaac Brock Way and Schmon Parkway, this Pride crosswalk is a way of celebrating, supporting, and creating awareness of the 2SLGBTQQIA+ community in Niagara and beyond.

The design of the Pride crosswalk was developed by Brock University Human Rights and Equity office, and was selected in collaboration with the local 2SLGBTQQIA+ communities.

As described by Brock University Human Rights and Equity office, the all-inclusive flag represents Human Rights and Equity's dedication to the safety and support of all the communities who walk here. It is more than a Pride flag, though you may recognize the rainbow stripes, this flag displays black and brown stripes as well as light blue, pink, and white stripes.

The black and brown represent 2SLGBTQQIA+ community members who are racialized and have historically and continue to experience marginalization within our communities; the light blue, pink, and white represent transgender community members; finally, the last purple chevron intersects with the white to remind us of the two-row wampum agreement. These colours represent the Indigenous land we walk on and our responsibility to the land and to each other.

Niagara Region continues to build on the founding vision of a government that is open, responsive, and respects the rights, differences, and dignity of all people.

Beyond Pride Month, Niagara Region will continue to promote, educate, and drive awareness to benefit the 2SLGBTQQIA+ community within Niagara through the creation and implementation of the 2023-2027 Diversity, Equity, and Inclusion Action Plan scheduled to be presented at Regional Council in July 2022.


"As part of our recognition of Pride Month in Niagara, I am pleased to be taking part in the unveiling of an inclusive crosswalk near Regional Headquarters in Thorold. The installation of this crosswalk is a demonstration of our commitment to build an inclusive community where everyone feels welcome. On behalf of Regional council, I want to thank our partners at Brock University for helping design this crosswalk and for the members of the 2SLGBTQQIA+ community for sharing their feedback on this initiative. We will continue promote, educate and drive awareness of gender and sexually diverse individuals in our community as part of our efforts to build the most inclusive community possible."
~ Jim Bradley, Regional Chair
"We are proud of this initiative and want to thank all the parties involved in making this happen. City of Thorold is committed to supporting its 2SLGBTQQIA+ community and is dedicated to being a responsive city that respects the rights, differences, and dignity of all its people. This new crosswalk shows our commitment to foster a community where every person feels like they belong."
~ Terry Ugulini, Mayor, City of Thorold
"This is a wonderful initiative and we’re very glad to see the crosswalk painted so close to campus. Brock is strongly committed to building a more equitable and inclusive community, and the painting of this nearby crosswalk will serve as a constant and visible reminder that all are welcome in Niagara."
~ Lynn Wells, Interim President and Vice-Chancellor, Brock University

Media Inquiries

Janine Tessmer (media only)
Niagara Region

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