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NRT OnDemand public transit system expanding to Niagara-on-the-Lake Nov. 23

NRT OnDemand service is coming to Niagara-on-the-Lake starting Nov. 23.

Riders in Niagara-on-the-Lake will be able to book a shared ride for local trips to/from the designated area within their municipality. The Town of Niagara-on-the-Lake desired a system to facilitate trips along Regional Rd. 55 (Niagara Stone Rd.) while including the areas of Old Town, Virgil and Glendale. NRT On-Demand will operate in the Town of Niagara-on-the-Lake between the hours of 7:00 a.m. and 7:00 p.m., Monday to Saturday.

The adult fare for trips within the municipality is $3.00. However, riders will be able to connect to Niagara Region Transit conventional service at the transit hub located at the Outlet Collection at Niagara for a $6.00 fare, which includes both the local fare and the transfer.

The arrival of the on-demand service is through a partnership between Niagara Region and the Town of Niagara-on-the-Lake and replaces their previous fixed-route service. Two dedicated vehicles will service Niagara-on-the-Lake.

Due to COVID-19, riders are required to wear masks, and will be separated from drivers with a partition, in line with Niagara Region Public Health guidelines. Vehicles are cleaned thoroughly and frequently.

About NRT OnDemand

Niagara Region Transit and Via, the global leader in TransitTech, launched NRT OnDemand earlier this year on Aug. 17 in the West Niagara communities of Grimsby, Lincoln, Pelham, Wainfleet and West Lincoln. The on-demand service provides residents an efficient and convenient public transit option.

NRT OnDemand does not operate on a fixed route like conventional transit services. It lets riders request trips in real-time through the app or over the phone by selecting a pickup point and destination.

On-demand transit uses smartphone technology and a fleet of dedicated vehicles to provide trips within the service boundaries with no fixed schedules or routes.

Riders can use the NRT OnDemand mobile app to select a pickup and drop-off location within the service zone and confirm their ride. Those without access to a smartphone can call 289-302-2172 to book a ride. Once a ride is booked, Via’s advanced technology matches multiple passengers headed in the same direction into one of its high-capacity vehicles, and directs passengers to a nearby corner, or “virtual bus stop”. Via’s technology routes vehicles in real-time, minimizing detours by using virtual bus stops to reduce congestion and emissions, while providing a highly-efficient rider experience.

Beyond the Niagara region, Via is working with transit agencies and municipalities elsewhere in Canada like Sault Ste. Marie, Greater Montreal and Edmonton to introduce on-demand transit as a new mobility solution for residents.

Visit us online for more information about NRT OnDemand.

About Niagara Region Transit

Niagara Region operates Niagara Region Transit in partnership with Niagara Falls, St. Catharines Transit Commission and Welland. It provides inter-municipal conventional fixed route service to the communities of Fort Erie, Niagara Falls, Niagara-on-the-Lake, Pelham, Port Colborne, St. Catharines, Thorold and Welland. Riders can travel between these communities on Niagara Region Transit for work, school, shopping, recreation and more. NRT OnDemand operates service in Grimsby, Lincoln, Niagara-on-the-Lake, Pelham, Wainfleet and West Lincoln creating a network of access to transit for everyone in Niagara which connects into the public transit network.

About Via

Founded in 2012, Via pioneered the TransitTech category by using new technologies to power public mobility systems, optimizing networks of dynamic shuttles, buses, wheelchair accessible vehicles, school buses, and autonomous vehicles around the globe. Building the world’s most efficient, equitable, and sustainable transportation network for all riders — including those with limited mobility, those without smartphones, and unbanked populations — Via works with its partners to lower the cost of public transit and provide accessible options that rival the convenience of a personal car at a much reduced environmental impact. At the intersection of transportation and technology, Via is a visionary market leader that combines software innovation with sophisticated service design and operational expertise to fundamentally improve the way the world moves, with 150 global partners on six continents, and counting.


"Niagara Region is pleased to welcome Niagara-on-the-Lake to the NRT OnDemand network. We have seen residents in Grimsby, Lincoln, Pelham, Wainfleet and West Lincoln enthusiastically adopt the service since it launched in those communities in August. Many residents are taking advantage of the connectivity to travel throughout Niagara by public transit. NRT OnDemand is showing the potential for future aligned, unified transit solutions for all of Niagara."
~ Jim Bradley, Regional Chair
"Thank you to Town and Regional Staff for working so hard to bring public transit options back to our residents during this pandemic. This improved coverage, availability, reliability, and scalability will certainly benefit the residents of Niagara-on-the-Lake and I am thrilled to help launch this much-needed service."
~ Lord Mayor Betty Disero


Norm Miller
Niagara Region
905-980-6000 ext. 3215

Lauren Kruitbosch
Town of Niagara-on-the-Lake
905-468-3266 ext. 307

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