Niagara's Baby-Friendly Initiative

Baby Friendly BreastfeedingThe Baby-Friendly Initiative is a designation created by the World Health Organization and UNICEF to protect, promote and support breastfeeding and support the infant feeding needs of all families. Public health units, hospitals and community organizations can work towards this certification.

The goals of Baby-Friendly are to:

  • Improve outcomes for mothers and babies by:
    • Enhancing the quality of their care
    • Enabling families to make informed decisions around infant feeding
  • Protect, support and promote the introduction of breastfeeding and help increase the length of time a mother exclusively breastfeeds

We are working towards these goals through our Baby-Friendly Policy.

For more information, visit BFI Ontario and Breastfeeding Committee for Canada.

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