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Road Safety Campaign Ideas List

Lead Foot, Pine Box

In Niagara there are many ideas, activities, and organizations available to help jump start your road safety initiatives. Should you require any further information about the resources listed or have additional resources please contact Kelly Wilson at 905-688-8248 ext. 7306

Event Ideas - Build your road safety events around these major ideas.

  • Rollover simulator
    • Convince people to wear a seat belt with this machine
    • Contact Meredith Maxwell from CAA Niagara at 905-984-8585
  • 95% Challenge
    • To encourage every driver and passenger to always use their seatbelt and help raise Ontario's seat belt compliance to 95%
  • Mock Crash
    • Simulate a collision to alert students and the community about the seriousness of risky driving
    • Contact Cst. David Bridel from the Niagara Region Police Service
  • Crashed vehicle
    • CAA Niagara will deliver a car wreck and safety message to your fair, parade, or community event
    • Contact Meredith Maxwell from CAA Niagara at 905-984-8585
  • Choose Your Ride
    • Helps drivers visualize the best and worst options for a safe ride home
  • Is It Worth It?
    • A distracted driving campaign website. PSAs, social media channels, statistics and general information

Speakers/Multimedia Presentations - Enhance your road safety event with a speaker or presentation.

  • Drive Safe presentation
    • An interactive presentation to highlight the importance of safe driving
    • Contact Cst. David Bridel from the Niagara Region Police Service
  • The Responsibility of Driving
    • A police perspective about new and inexperienced drivers, crash risks, responsible driving and how to behave when you are pulled over
    • Contact O.P.P. constable Vince Gircys
  • Matt Evans
    • A motivational speaker from Ontario Students Against Impaired Driving
  • Safe Driving
    • Impaired driving, texting and the importance of wearing a seatbelt
  • MADD multimedia presentations
    • Book the 'Wasted' video presentation that projects on 3 giant screens
  • iDrive Road Stories
    • At your next event show this video presentation highlighting the risks associated with driving
  • MADD You Tube channel
    • Play the most recent MADD commercials at your next road safety event

Activities - These activities can be used to compliment your main road safety event. Organize them at lunch hour or throughout a road safety event.

  • Distracted Driving Simulator - CAA
    • Highlight the dangers of distracted driving among your peers at your next road safety event
    • Customize your distraction and other variables (e.g. speed), then view simulation results
    • Learn more about distracted driving in the CAA education section
  • Road Safety Challenge Game
    • Test your road safety knowledge with this interactive trivia game in either large flip card form or in a PowerPoint presentation
  • Texting Challenge
    • Demonstrates the dangers of the top risk factors for youth drivers
  • Virtual road test
    • This online driving simulator highlights the dangers of distracted driving
    • See if your peers can pass this test at your next road safety event
  • PSAs on impaired driving
    • Play these during the morning announcements to raise awareness about the various issues

Displays - Make road safety a presence in your school.

Fundraisers/Funding Opportunities - Raise some extra money for your group

  • Sober Suds Car Wash
    • Organize a car wash to raise money for your group

Programs - There are programs offered for those concerned about impaired driving.

  • Ontario Students Against Impaired Driving (OSAID)
  • Drive You Home
    • Are you a CAA Niagara Member? The CAA Drive You Home program is there to get them home safely by driving a Member home safely while their vehicle is towed up to 25 kilometers. For details, contact CAA Niagara at 905-984-8585.

Promotional Items - Use these items to raise awareness about road safety issues!

Print Material - Spread this information to your peers during your road safety events!


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